Linking Egyptian SMEs to Investors

The Challenge

Our German public sector client needed to identify and support SMEs, both Egyptian and international, with the ability to sustainably create jobs in Egypt. The main challenge involved selecting startups with the highest potential from an investor’s viewpoint and effectively connecting these businesses to appropriate investors. Additionally, the startups required thorough strategic assistance, including market entry planning, strategies for customer growth, and guidance on launching their products successfully in new markets.

Our Approach

Selection of High-Impact Startups

We carefully selected startups with high potential for market impact, growth, and scalability to participate in an intensive acceleration program designed to strengthen their capabilities and readiness for market expansion.

Capacity Building and Market Readiness

We conducted three customized workshops to equip startups with critical business skills. These workshops focused on:

• Optimizing business models

• Developing effective market entry strategies

• Enhancing investment readiness

These sessions addressed common challenges and prepared the startups for personalised mentoring.

Individualised Mentoring and Coaching

Following the workshops, each startup received dedicated one-on-one coaching to support the practical application of learned strategies. This coaching was tailored to help them:

• Expand customer bases

• Improve services

• Increase revenue

• Enhance export capabilities

Investment and Ecosystem Development

We facilitated connections and collaboration between startups and investors, promoting knowledge exchange and fostering strategic partnerships. Industry experts were involved to provide valuable insights, thereby strengthening the entrepreneurial ecosystem.

Job creation and Improved Working Conditions

Through this structured support, the selected startups successfully scaled operations, creating nearly 100 new jobs and significantly improving employee working conditions. The initiative also enhanced access to financing, boosting overall economic resilience.

The Outcome & Outlook

The targeted acceleration program resulted in measurable and sustainable economic impact, transforming selected startups into viable businesses with robust growth trajectories. The combination of tailored workshops, individual mentoring, investor networking, and ecosystem support has laid a strong foundation for continued economic transformation, increased employment opportunities, and enhanced working conditions across the region.